Marco logotype dark Marco logotype light
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Descriptor 1 Descriptor 2
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Handwritten elements Handwritten elements detail
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Typographic system 1 Typographic system 2
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Neutral Color Palette

#0D1E0D Digital use only. Reserved for dark backgrounds.
#152D14 Pantone 2411 c Primary dark color for text and logo applications. Use instead of black.
#F1EFE9 Pantone #F1EFE9 Primary light color for text and logo applications. Suitable for backgrounds.

Accents Color Palette +

#DDADAA Pantone 4067c
#DF9B2F Pantone 2011c
#FEF7AB Pantone 2001c
#FFFADC Pantone 7401c
#A4BDC2 Pantone 4156c
#9CA370 Pantone 5777c
#152D14 Pantone 2411 c

*Click on any color to see variations & opacity

For backgrounds and highlighted sections. Use darker tonal variations for text when placed over these accent colors.
Photography should naturally incorporate tones from the color palette whenever possible.

Facade and menus

Facade: Hand-painted main logo and descriptor on the façade in the light color. Use the descriptor as a separate element, as shown in the reference image. Use dimensions as shown in the reference image.

Menus and typographic compositions: Combine primary typography with handwritten elements, as shown in the reference image. Use the primary dark color for text. Use light backgrounds.

Packaging

Packaging: Use a stamp for the logo and descriptor. Use another stamp for location and contact information, combined with handwritten elements.

Postcards and photography

Postcards & photography: Whenever possible, incorporate small photographic postcards across different brand applications. Use images that naturally reflect the accent color palette and combine them with handwritten elements, as shown in the reference images.