Neutral Color Palette
Accents Color Palette
For backgrounds and highlighted sections. Use darker tonal variations for text when placed over these accent colors.
Photography should naturally incorporate tones from the color palette whenever possible.
Facade: Hand-painted main logo and descriptor on the façade in the light color. Use the descriptor as a separate element, as shown in the reference image. Use dimensions as shown in the reference image.
Menus and typographic compositions: Combine primary typography with handwritten elements, as shown in the reference image. Use the primary dark color for text. Use light backgrounds.
Packaging: Use a stamp for the logo and descriptor. Use another stamp for location and contact information, combined with handwritten elements.
Postcards & photography: Whenever possible, incorporate small photographic postcards across different brand applications. Use images that naturally reflect the accent color palette and combine them with handwritten elements, as shown in the reference images.